There are some special kolams which are only drawn in front of deities in pooja rooms (places of worship). Such kolams have some significance with a particular form of a deity, for instance - the Aiswarya kolam is drawn in the pooja room to obtain prosperity in the form of wealth/monetary gains. Goddess Lakshmi is worshipped for wealth and prosperity.
In the aiswarya kolam, after all the triangular shapes are drawn, it is customary to place coins in all the corners along with some vermillion/turmeric.
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